InnoFest has come home after launching show-stopping events in South Africa and France
LG
Electronics brought its annual InnoFest roadshow to Asia from April 23
to 25. Held at the new LG Science
Park in Seoul, South Korea, InnoFest Asia 2018 welcomed over 250
representatives from LG, its distribution / retail partners and members
of the media from all over the region.Last April 23 to 25.
“An Invitation to the AI Home That Thinks of You” is this year's theme. In line with this, LG introduced a range
of smart appliances equipped with LG’s SmartThinQ, the brand’s
signature AI technology, and
high-tech innovations aimed at making daily life easier and more
convenient for the consumer. Guests were able to experience these
products for themselves in a set-up designed to emulate a natural home
environment. A mock living room, kitchen, and laundry
room a displayed a variety of products embedded with AI technology and
designed to seamlessly integrate into everyday life.
The mock kitchen highlighted LG’s latest
InstaView Door-in-Door
fridge technology, now applied to Multi-Door refrigerators. Featuring a
sleek and elegant stainless steel design, LG’s InstaView Door-in-Door
refrigerators come with
a glass panel that illuminates the interior with two simple knocks so
users can conveniently scan the contents for faster and easier access to
their favorite drinks and snacks. This distinctive feature offers an
energy-efficient and comfortable way to look
inside without opening the appliance door, leading to less cold air
escaping and fresher food for longer.
Transforming
consumers’ kitchen experience even more, the InstaView Door-in-Door
refrigerator is equipped with LG’s SmartThinQ—users
can remotely control their refrigerator with their smartphone, enabling
them to set the refrigerator temperature and diagnose appliance
problems on a connected application. This smart appliance can also call
up recipes based on the ingredients inside the refrigerator,
and relay instructions to LG smart ovens, which automatically adjusts
cooking setting after receiving the recipe.
From the kitchen, guests can move on to a makeshift laundry room to experience the TWINWash washing machine,
a convenient and
time-saving appliance with both a main washer and mini washer that makes
it possible to wash two loads of laundry simultaneously. The TWINWash
washing machine also comes
fully equipped with Wi-Fi connectivity, enabling users to easily
control and remotely monitor their appliance, download wash cycles and
track energy use.
In
the living room, users were introduced to the pride and joy of LG’s
Home Entertainment division: the newest OLED TV model.
Equipped with LG's α (Alpha) 9 intelligent processor, LG’s OLED TV
offer enhanced picture quality and true-to-life colors from virtually
any viewing angle. To complement this superior image rendering feature,
LG’s OLED TVs also support Dolby Atmos for an immersive
audio-visual experience. AI functionality is also embedded in the
sets—viewers can speak directly into the remote control to enjoy the
latest voice assistant technology. LG’s ThinQ AI-enabled TVs also use
services based on the Electronic Program Guide (EPG)
to deliver real-time information and locate channels offering desired
content. Viewers can say “search for this movie’s soundtrack” or “turn
off the TV when this program is over” without repeating the program’s
title or specifying a time.
“LG
InnoFest is the perfect opportunity to introduce our unique ThinQ
AI-enabled products to our partners in key regions,” said
Han Chang-hee, vice president of LG’s Global Marketing Center. “AI
technology is fast becoming a part of our world but the realization of
how fast this revolution is coming is still unrealized by many
consumers. InnoFest allows us to bring our partners — who
are engaging local customers on a daily basis — into the fold.”
InnoFest
Asia 2018 also featured zones that showcased LG’s latest range of smart
home appliances (refrigerators, washing machines,
vacuum, dishwashers, microwave ovens and airconditioners), the brand’s
energy-saving inverter technology, and its array of premium TVs
including SUPER UHD models.
About LG Electronics, Inc.
LG
Electronics, Inc. is a global innovator in technology and manufacturing
with operations in more than 100 locations around
the world. With 2017 global sales of USD 55.4 billion (KRW 61.4
trillion), LG is comprised of five companies―Home Appliance & Air
Solutions, Home Entertainment, Mobile Communications, Vehicle Components
and Business-to-Business―and is a world-leading producer
of TVs, refrigerators, air conditioners, washing machines and mobile
devices in addition to premium LG SIGNATURE products and ThinQ featuring
artificial intelligence.
For more details on how LG products can help improve your life, visit lg.com/ph, like @LGPhilippines on Facebook, and follow @LGPhilippines on Instagram.
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