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Global Smartphone Brand becomes the first FIFA World Cup sponsor to join the music performance of the Official Song before the final match
Vivo
joined the FIFA World Cup Official Song ‘Live it Up’
performance by Nicky Jam, featuring Will Smith and Era Istrefi before the final
match
Photo credit: Vivo
July 16, 2018, Global smartphone brand
Vivo, wrapping up its sponsorship of the 2018 FIFA World Cup RussiaTM,
joined the music performance of the Official Song to witness this memorable and
extraordinary moment with all football fans.
With the FIFA World Cup Official Song ‘Live it Up’ performed by Nicky
Jam featuring Will Smith and Era Istrefi, Vivo had the opportunity to expose an
exclusive 90-second branded segment on the pitch-side. Fans at the stadium
could also catch the performances on the giant screens through a frame branded
with ‘Vivo Nex’, its newest flagship phone that was launched during the FIFA World
Cup.
The segment was part of Vivo Super Time
project, which consisted of music-themed activities to unite music fans from
around the world. It also includes the Vivo DJ show, which spread cheer, and
united football fans and music lovers at all 64 matches, and Vivo Swag, a dance
movement aimed to unite both football and music fans around the world to create
an iconic memorable moment for the 2018 FIFA World Cup Russia.
Cheerleaders
performing the Vivo Swag to Official Song ‘Live it Up’ at Vivo commercial
display at Luzhniki Stadium
Photo credit: Vivo
Beyond that and as part of Vivo’s “My Time, My FIFA World Cup™” campaign,
Vivo also well planned the Vivo Super Fan Photographer programme. The
programme provided a 56-strong contingent of football fans, celebrities, social
media influencers, media partners and consumers from all around the world, with
unique pitch-side access to capture exclusive content such as the pre-match
warm ups, and share them with the world.
Vivo
Super Fan photographers from around the world
Photo credit: Vivo
Speaking following the final match show, Michael Chang, Brand
Director, International Business, Vivo, said: “This has been an exceptional
FIFA World Cup. From the action on the pitch, to the success of being a part of
the Official Song performance before the Finals and Vivo Super Fan photographer
programme, we’re honored to have been able to celebrate the culture of the FIFA
World Cup, and bring the beautiful game closer to fans not just in Russia, but
around the world.”
“We sponsored the 2018 FIFA World Cup to give drive global brand
exposure for Vivo, and to show consumers all over the world Vivo’s passion for
the extraordinary. Over the past month,
we strongly believe that we have achieved excellent results. We are now excited about the future, and look
forward to continuing our association with football and growth across the
globe,” added Chang.
In celebration of the FIFA sponsorship, Vivo
launched the FIFA World Cup 2018 ™ limited edition Vivo V9 Blue – designed to
capture the spirit of the FIFA World Cup. Following the launch of the limited
edition Vivo V9 Blue, and during the tournament, Vivo followed up with the
highly anticipated and groundbreaking Vivo NEX. The “next” era smartphone with
its bezel-less display, on-screen fingerprint sensor, Screen SoundCasting
Technology and elevating pop-up selfie camera, allows consumers to experience
the future and innovations beyond the imagination.
As part of its cooperation with FIFA, Vivo sponsored the
FIFA Confederations Cup in 2017 and will sponsor the 2022 FIFA World Cup in
Qatar.
About Vivo
A global smartphone brand focused on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops innovative and stylish products for young people. We now have over two hundred million users and are one of the preferred brands of young people around the world. As an Official Sponsor of the FIFA World Cup™, Vivo believes in the importance of encouraging young people to embrace self-expression and an energetic lifestyle. In the Philippines, Vivo is the top 3 smartphone brand in terms of market share with 1.5 million users nationwide.
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