All Stories

Wednesday, September 30, 2020

 



As the COVID-19 pandemic has crippled businesses across industries, this Filipino brand has found a silver lining—pushing through with an expansion plan despite challenging times.


Prime Global Corporation (PGC) is taking on the “new normal” with optimism as it leverages Filipinos’ rekindled love for home-cooking and the rise of the home-based food delivery business amid dine-out and movement restrictions to boost sales of its Barrio Fiesta products.

Adjusting to a changed food business landscape, Barrio Fiesta has recalibrated its sales approach, upping its online presence as it continues to diversify its product portfolio, from its top-selling shrimp paste to new sauces, spreads, dry mixes and snacks.


“Fortunately for the packaged food category, we are seeing growth opportunities still as people continue to remain at home, opting for home-cooked meals and seeing the rise of ‘home chefs.’ We anticipate that the ‘new normal’ will continue to bring about more interest, creativity and enthusiasm for lutong-bahay recipes, and we want to be there for them,” said Reychelle Ann Gigante, PGC Marketing Head.


Through its social media pages, Barrio Fiesta is providing Filipino cooks lutong-bahay recipes and tips, noting the many that are still locked down at home are shifting their budgets to home-cooked meals while small entrepreneurs have gone into the online food business in place of lost livelihood.


This is where PGC saw an opportunity to help while selling its products in the safest possible way: no on-site promotional events and mostly a virtual interface with its target market.



“All on-ground activities have been cancelled, current digital content efforts have been geared towards engaging our online audience with useful recipes and tips using our products, and recently we opened our Facebook page to online bulk orders for those who would be interested to resell Barrio Fiesta products within their community,” Gigante said.


PGC has also shifted to digital marketing, seeing greater spending on online promotional ventures as the pandemic continues.


At the same time, it maintains presence in physical stores—its primary trade channel—to cater to Filipinos who still opt to shop outside. Barrio Fiesta products are available in supermarkets, groceries, convenience stores, drug stores and sari-sari-stores.


While we very much acknowledge the important role that e-commerce has played during the new normal, we also understand that there is still a great need for general and modern trade or supermarkets and groceries and it is very much essential for us as well as it still caters to Filipinos who opt to shop in brick-and-mortar stores. For us, it won’t be one or the other, as this multi-channel availability will allow us to reach our customers in the most convenient way possible,” Gigante said.

 

PGC Executives

PGC counts on the Filipinos’ familiarity with its heritage products to remain as the go-to brand for staple condiments even amid the rise of artisanal, home-made brands, given the scope of its production and distribution reach.

 

“We are aware that there are small online entrepreneurs selling specialty or artisanal bagoong and condiments, and this just goes to show how huge and dynamic the food market is,” Gigante said. “As for specialty condiments, at the moment, Barrio Fiesta is the only brand able to produce and distribute its products at scale commercially, across local and international markets, while maintaining high quality and authentic taste, made possible with a strong business model.”


Barrio Fiesta commands a 65-percent market share of the local sautéed shrimp paste category and 95 percent of the international market 2019.


“Our goal this year is to further dominate the category in both domestic and international markets. And in the next three years, we aspire to be among the top local companies in the sauces, dressings, condiments and package foods categories,” said Vincent Ace Villa-Real, President and Chief Operating Officer of PGC.


“The Barrio Fiesta retail brand is one of the few remaining Filipino heritage brands whose equity can cut across the broad spectrum of the culinary and food industries. We intend to make the most of the equity. We can’t be a single product company; category expansion whether organic or thru external synergies is a given,” Villa-Real said.


The manufacturing business of Barrio Fiesta sautéed shrimp paste was acquired by the Ang-Hortaleza Corporation through a subsidiary in 2011. The brand is now under Prime Global Corporation, a manufacturing, marketing and distribution subsidiary company owned by the Hortaleza Corporation holding company.


Earlier this year, it released its own version of everyday condiments and snacks: the Barrio Fiesta Gourmet Series Patis (fish sauce), Barrio Fiesta Tubasuk (spiced sugar cane vinegar), Barrio Fiesta Crispy Joy Breading Mix, Barrio Fiesta Peanut Butter Spreads, Barrio Fiesta Chicken and Beef Broth Cubes, and Barrio Fiesta Jumbo Roasted Peanuts.


“We are optimistic because Barrio Fiesta is a very strong retail brand offering products with superior taste, quality and value supported by a vision and a business model that is anchored on strong fundamentals,” Villa-Real added.













Barrio Fiesta Recognizes the Rise of "Home Cooks" Online Entrepreneurs Amid Pandemic

 



As the COVID-19 pandemic has crippled businesses across industries, this Filipino brand has found a silver lining—pushing through with an expansion plan despite challenging times.


Prime Global Corporation (PGC) is taking on the “new normal” with optimism as it leverages Filipinos’ rekindled love for home-cooking and the rise of the home-based food delivery business amid dine-out and movement restrictions to boost sales of its Barrio Fiesta products.

Adjusting to a changed food business landscape, Barrio Fiesta has recalibrated its sales approach, upping its online presence as it continues to diversify its product portfolio, from its top-selling shrimp paste to new sauces, spreads, dry mixes and snacks.


“Fortunately for the packaged food category, we are seeing growth opportunities still as people continue to remain at home, opting for home-cooked meals and seeing the rise of ‘home chefs.’ We anticipate that the ‘new normal’ will continue to bring about more interest, creativity and enthusiasm for lutong-bahay recipes, and we want to be there for them,” said Reychelle Ann Gigante, PGC Marketing Head.


Through its social media pages, Barrio Fiesta is providing Filipino cooks lutong-bahay recipes and tips, noting the many that are still locked down at home are shifting their budgets to home-cooked meals while small entrepreneurs have gone into the online food business in place of lost livelihood.


This is where PGC saw an opportunity to help while selling its products in the safest possible way: no on-site promotional events and mostly a virtual interface with its target market.



“All on-ground activities have been cancelled, current digital content efforts have been geared towards engaging our online audience with useful recipes and tips using our products, and recently we opened our Facebook page to online bulk orders for those who would be interested to resell Barrio Fiesta products within their community,” Gigante said.


PGC has also shifted to digital marketing, seeing greater spending on online promotional ventures as the pandemic continues.


At the same time, it maintains presence in physical stores—its primary trade channel—to cater to Filipinos who still opt to shop outside. Barrio Fiesta products are available in supermarkets, groceries, convenience stores, drug stores and sari-sari-stores.


While we very much acknowledge the important role that e-commerce has played during the new normal, we also understand that there is still a great need for general and modern trade or supermarkets and groceries and it is very much essential for us as well as it still caters to Filipinos who opt to shop in brick-and-mortar stores. For us, it won’t be one or the other, as this multi-channel availability will allow us to reach our customers in the most convenient way possible,” Gigante said.

 

PGC Executives

PGC counts on the Filipinos’ familiarity with its heritage products to remain as the go-to brand for staple condiments even amid the rise of artisanal, home-made brands, given the scope of its production and distribution reach.

 

“We are aware that there are small online entrepreneurs selling specialty or artisanal bagoong and condiments, and this just goes to show how huge and dynamic the food market is,” Gigante said. “As for specialty condiments, at the moment, Barrio Fiesta is the only brand able to produce and distribute its products at scale commercially, across local and international markets, while maintaining high quality and authentic taste, made possible with a strong business model.”


Barrio Fiesta commands a 65-percent market share of the local sautéed shrimp paste category and 95 percent of the international market 2019.


“Our goal this year is to further dominate the category in both domestic and international markets. And in the next three years, we aspire to be among the top local companies in the sauces, dressings, condiments and package foods categories,” said Vincent Ace Villa-Real, President and Chief Operating Officer of PGC.


“The Barrio Fiesta retail brand is one of the few remaining Filipino heritage brands whose equity can cut across the broad spectrum of the culinary and food industries. We intend to make the most of the equity. We can’t be a single product company; category expansion whether organic or thru external synergies is a given,” Villa-Real said.


The manufacturing business of Barrio Fiesta sautéed shrimp paste was acquired by the Ang-Hortaleza Corporation through a subsidiary in 2011. The brand is now under Prime Global Corporation, a manufacturing, marketing and distribution subsidiary company owned by the Hortaleza Corporation holding company.


Earlier this year, it released its own version of everyday condiments and snacks: the Barrio Fiesta Gourmet Series Patis (fish sauce), Barrio Fiesta Tubasuk (spiced sugar cane vinegar), Barrio Fiesta Crispy Joy Breading Mix, Barrio Fiesta Peanut Butter Spreads, Barrio Fiesta Chicken and Beef Broth Cubes, and Barrio Fiesta Jumbo Roasted Peanuts.


“We are optimistic because Barrio Fiesta is a very strong retail brand offering products with superior taste, quality and value supported by a vision and a business model that is anchored on strong fundamentals,” Villa-Real added.













Posted at 1:24 PM  |  by #MisterMisis

0 comments :

Thursday, September 24, 2020

 

Sagada Harvests PR



Two pesos a kilo for cabbage. Four pesos for cucumber.

After spending to bring their produce to the nearest vegetable trading post in the last week of July, Cordilleran farmers were given a cruel rate, crushing their hope of raising cash to buy seeds for the next harvest.

A Sad Story for New Gen Farmers

Shereen Umayat and Jessica Dapliyan, two young farmers from Sagada, had a cheaper option for their next maturing vegetables- let the plants rot in the farmland to stop having additional expenses.

Asked how much she has spent for her cucumber, Umayat computed it to be at least P40, 000.

While there are active programs like Sustainable Sagada and Rural Rising organized to help ease the situation, not all produce in the remote Mountain Province town can be accommodated.

Dapliyan, a former innkeeper who shifted to farming following travel bans, started giving away her cabbage produce for free in September after unsuccessful attempts to sell what her family has been working since community quarantine restrictions were implemented.



Trying the Metro Manila Market

For generations, farmers in Sagada and other towns of the Cordilleras have been trading in marketplaces within the mountainous region and going to the lowlands is not part of their regular routine. But as they run out of options, they are forced to seek help outside the highlands.

Tapping Metro Manila-based Cordillerans or Igorots was the first move. Upon learning about the crisis, Christian Aligo, a Marketing Communications practitioner living in Quezon City, started the “The Sagada Harvests Project” on Facebook.

With the assistance from Umayat, Menchie Buking of the Department of Agrarian Reform Mt. Province (DAR MP) and other concerned locals, The Sagada Harvests Project is able to sell out about three tons of produce in its first two runs.

Alongside Aligo are other Metro Manila-based Igorots including Luisa Gay Pugong, Jenny Lyn Likigan, Bing Podes Laguipen, and Hector Ngales who transformed themselves into vendors after their day job to help address the crisis.

Joining the force is the couple Atty. Pio and Noemie Jeanet Daoas who now spend their weekends on vegetables. With the help of dedicated riders, the couple deliver the goods within Taguig City at only P20.



A Trade Friendlier to Farmers

As agreed, it is the farmers who set the price of their produce. Currently in marketplaces, it is the multi-level middle men who dictate the price and get a bigger portion of it.

When the rate at the La Trinidad trading post for cabbage was P2 per kilo, The Sagada Harvests Project purchased the vegetable at P20 per kilo-- as dictated by the farmers.

To further assist the Igorot vendors, DAR’s Sagada Linksfarmers Consolidation Center opened its doors to help screen quality produce prior to shipping.

Recently, the regional office of the Department of Agriculture (DA) also offered transportation assistance to help lower expenses.

Meanwhile, local food producers Gabay Wines and Food Preserves and Masferre Country Inn & Restaurant have been doing experiments for delicate items like wild blueberry, wheat bread, and goat cheese products to check on the shelf-life of the products when offered in places with a warmer climate.

To know more about The Sagada Harvest Project and a list of Igorot vendors who directly source their goods from farmers, contact Aligo at 0956-174-8464 (Globe) or visit www.facebook.com/sagadaharvests now.

Why Igorots in Metro Manila directly source goods from farmers

 

Sagada Harvests PR



Two pesos a kilo for cabbage. Four pesos for cucumber.

After spending to bring their produce to the nearest vegetable trading post in the last week of July, Cordilleran farmers were given a cruel rate, crushing their hope of raising cash to buy seeds for the next harvest.

A Sad Story for New Gen Farmers

Shereen Umayat and Jessica Dapliyan, two young farmers from Sagada, had a cheaper option for their next maturing vegetables- let the plants rot in the farmland to stop having additional expenses.

Asked how much she has spent for her cucumber, Umayat computed it to be at least P40, 000.

While there are active programs like Sustainable Sagada and Rural Rising organized to help ease the situation, not all produce in the remote Mountain Province town can be accommodated.

Dapliyan, a former innkeeper who shifted to farming following travel bans, started giving away her cabbage produce for free in September after unsuccessful attempts to sell what her family has been working since community quarantine restrictions were implemented.



Trying the Metro Manila Market

For generations, farmers in Sagada and other towns of the Cordilleras have been trading in marketplaces within the mountainous region and going to the lowlands is not part of their regular routine. But as they run out of options, they are forced to seek help outside the highlands.

Tapping Metro Manila-based Cordillerans or Igorots was the first move. Upon learning about the crisis, Christian Aligo, a Marketing Communications practitioner living in Quezon City, started the “The Sagada Harvests Project” on Facebook.

With the assistance from Umayat, Menchie Buking of the Department of Agrarian Reform Mt. Province (DAR MP) and other concerned locals, The Sagada Harvests Project is able to sell out about three tons of produce in its first two runs.

Alongside Aligo are other Metro Manila-based Igorots including Luisa Gay Pugong, Jenny Lyn Likigan, Bing Podes Laguipen, and Hector Ngales who transformed themselves into vendors after their day job to help address the crisis.

Joining the force is the couple Atty. Pio and Noemie Jeanet Daoas who now spend their weekends on vegetables. With the help of dedicated riders, the couple deliver the goods within Taguig City at only P20.



A Trade Friendlier to Farmers

As agreed, it is the farmers who set the price of their produce. Currently in marketplaces, it is the multi-level middle men who dictate the price and get a bigger portion of it.

When the rate at the La Trinidad trading post for cabbage was P2 per kilo, The Sagada Harvests Project purchased the vegetable at P20 per kilo-- as dictated by the farmers.

To further assist the Igorot vendors, DAR’s Sagada Linksfarmers Consolidation Center opened its doors to help screen quality produce prior to shipping.

Recently, the regional office of the Department of Agriculture (DA) also offered transportation assistance to help lower expenses.

Meanwhile, local food producers Gabay Wines and Food Preserves and Masferre Country Inn & Restaurant have been doing experiments for delicate items like wild blueberry, wheat bread, and goat cheese products to check on the shelf-life of the products when offered in places with a warmer climate.

To know more about The Sagada Harvest Project and a list of Igorot vendors who directly source their goods from farmers, contact Aligo at 0956-174-8464 (Globe) or visit www.facebook.com/sagadaharvests now.

Posted at 8:40 PM  |  by #MisterMisis

0 comments :

Wednesday, September 23, 2020



For the past 6 months or so, we have been trying to create a fun weekend for our family, the Pandemic has caused us and everyone to adjust our situations and plans, to work around on what we can and adapting to the new normal. Our weekend pre-pandemic would usually be going to church, strolling at the mall and playing on parks. All gone in an instant because of the outbreak, neveretheless we are thankful that we are safe, healthy, able to survive everyday and we get to keep our jobs working from home.

Staying at home made us discover and thibk of activities our family can do during the weekends. We love music and entertainment. While movies and Youtube helps, we still still feel that we can do more.

So here comes Wow! Fiesta Melody, this is the first time our little boy held a Microphone and experienced our favorite sport, "videoke/karaoke" lol! My husband who hates singing in public and in Karaoke parties now has been singing and browsing through the song book. I am amazed that one of the things I love is now a favorite activity of our family during the weekend.





The Wow! Fiesta is a complete package, it includes a Free Microphone, has unli-song expansion, thousands of built-in songs, in full HD, Multimedia and Car friendly. It is packed all in one and ready to go wherever and whenever you want to use it. 

This is a great bonding activity for the whole family, staying at home with some snacks and singing our hearts desire. 


Weekends with Wow! Fiesta



For the past 6 months or so, we have been trying to create a fun weekend for our family, the Pandemic has caused us and everyone to adjust our situations and plans, to work around on what we can and adapting to the new normal. Our weekend pre-pandemic would usually be going to church, strolling at the mall and playing on parks. All gone in an instant because of the outbreak, neveretheless we are thankful that we are safe, healthy, able to survive everyday and we get to keep our jobs working from home.

Staying at home made us discover and thibk of activities our family can do during the weekends. We love music and entertainment. While movies and Youtube helps, we still still feel that we can do more.

So here comes Wow! Fiesta Melody, this is the first time our little boy held a Microphone and experienced our favorite sport, "videoke/karaoke" lol! My husband who hates singing in public and in Karaoke parties now has been singing and browsing through the song book. I am amazed that one of the things I love is now a favorite activity of our family during the weekend.





The Wow! Fiesta is a complete package, it includes a Free Microphone, has unli-song expansion, thousands of built-in songs, in full HD, Multimedia and Car friendly. It is packed all in one and ready to go wherever and whenever you want to use it. 

This is a great bonding activity for the whole family, staying at home with some snacks and singing our hearts desire. 


Posted at 9:06 PM  |  by #MisterMisis

0 comments :

Hello, Media friends! TikTok officially launches in PH its latest campaign, "it Starts on TikTok," to celebrate the community, creators, and trends that influenced Pinoy pop culture. From the popular music we hear to the viral dance challenges, it all started on TikTok. elp us share this news today. Thank you! image.png FOR IMMEDIATE RELEASE Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the platform has revolutionized content creation, laying the foundations for the rise of a new generation of creators that impacted pop culture and drove the country’s creative economy. “Everyone is a creator. Everyday, we create moments and shared experiences. These little moments are the ripples that are now making waves to our culture today. TikTok is a platform to capture, amplify, and magnify the unique and creative you,” says John Castro, User and Content Operations Manager, TikTok Philippines. Behind every viral video and top trend is a creator who brought a creation to life. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and viral songs climb to the top of music charts. TikTok is a platform that brings joy and enriches your life. TikTok’s content, creativity, and creator-centric model, places every TikToker on a level playing field. Everyone has a chance to go viral as seen in the case of Tala that made TikTok a platform where the turning point to virality starts and happens. Charting the Origin of Tala Who would have thought a song that was released in January 2016 would make a comeback to become the Philippines’ 2020 pop culture anthem? Since the launch of Sarah Geronimo’s Tala, the song has been building up its momentum over the years. With its catchy lyrics and danceable choreography, it has always been a part of Filipino pop culture, especially in the LGBTIQ+ community. But come November 2019, the dance covers spread like wildfire until it saw the resurgence as the nation's newest dance craze. One of the earliest uploads of the song on TikTok is from user Glyds Soriano on November 26, 2019, which was basically a snippet from the original music video. Since then, TikTokers have been using the song for their own #talachallenge dance covers. Joining the challenge on December 27, 2019 , teen celebrity Vivoree also uploaded her own edit of the song which was eventually used by phenomenal star Maine Mendoza and commendable actor Arjo Atayde in the video that truly cemented Tala’s virality. To date, Maine and Arjo’s video remains as the top viewed content for the #talachallenge at 12.4M views. Tala - Sarah Geronimo officially became part of TikTok’s music library in January 2020. https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850 Creative Journeys that starts on TikTok For many creators in the Philippines and around the world, this online haven is TikTok. The community built on the platform is one that celebrates individuality, while embracing diversity. Its culture of inclusion has created an environment that welcomes everyone, regardless of race, gender or age. It truly is the platform for all. "TikTok will welcome you for who you are." says veteran Filipino actress, Gina Pareno, also known online as Lola Gets. She proves that age is just a number on TikTok. She is currently thriving as a content creator, with over 900k followers and counting. She started posting on the platform after seeing her granddaughter making TikTok videos. Since then, her posts have been able to bring so much happiness to fans and followers. [Gina’s Interview] Embed code: “Whatever your passion may be, there is a place for you on TikTok. On this platform, you can showcase your talents for everyone to see,” says creator Yanyan de Jesus. He encourages everyone to not be afraid to show themselves, and being authentic is a formula that worked for Yanyan. In turn, he is fully welcomed by the community with 9.5M followers. [Yanyan’s Interview] Embed code: On TikTok, you have a positive community that supports your passion and loves your authentic self. As viral Filipino creator, Zendee, says, “It [the TikTok community] is like a family who supports what you want to do in life...It is really a big family!” Zendee herself became known for her parodies, and her followers love her for the sassy singer that she is. [Zendee’s Interview] Embed code: This freedom to create has resulted in an influx of countless online trends, all of which started on TikTok. And it isn’t just the creators who make these viral. The entire community plays a part in it, too. “We wanted to celebrate the community and the creators who have made TikTok part of Filipino culture. For the rest of our users and creators, this is just the beginning. Your creative journey starts on TikTok,” says Castro. From the #talachallenge to #savagelove, when you ride TikTok trends and take on hashtag challenges, you contribute to making the next viral trend on the app, and beyond. Together, the TikTok community has made an impact on culture and society, here and abroad, through the trends, viral videos, and creative content that started on the platform. No matter what you have and who you are, TikTok welcomes you to join and share your creative ideas. Download TikTok today on your iOS and Android devices and start your TikTok moment with #itstartsonTikTok and #TikTokPhilippines. ### About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com. Media Inquiry Tiffany Diep Head of Communications for Vietnam, Philippines, and Emerging Marketing, SEA, TikTok tiff@bytedance.com Emerolf Felix Account Manager for TikTok, Fifth Gear emfelix@fifthgearph.com Resources: Campaign Video Regards, Fifth Gear OYO 105 Melbourne Suites 11 Sen. Gil Puyat Avenue Palanan, Makati City Visit our new website, fifthgearph.com! The information transmitted through this mail is intended solely for the person or entity to which it is addressed, and may contain confidential and/or privileged material. Any review, re-transmission, disclosure, dissemination, or the other use of, or taking of any action in reliance upon this information by persons or entities other than the intended recipient is prohibited. Please notify the sender immediately by e-mail if you have received this -mail by mistake and delete this e-mail from your system.

Hello, Media friends! TikTok officially launches in PH its latest campaign, "it Starts on TikTok," to celebrate the community, creators, and trends that influenced Pinoy pop culture. From the popular music we hear to the viral dance challenges, it all started on TikTok. elp us share this news today. Thank you! image.png FOR IMMEDIATE RELEASE Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the platform has revolutionized content creation, laying the foundations for the rise of a new generation of creators that impacted pop culture and drove the country’s creative economy. “Everyone is a creator. Everyday, we create moments and shared experiences. These little moments are the ripples that are now making waves to our culture today. TikTok is a platform to capture, amplify, and magnify the unique and creative you,” says John Castro, User and Content Operations Manager, TikTok Philippines. Behind every viral video and top trend is a creator who brought a creation to life. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and viral songs climb to the top of music charts. TikTok is a platform that brings joy and enriches your life. TikTok’s content, creativity, and creator-centric model, places every TikToker on a level playing field. Everyone has a chance to go viral as seen in the case of Tala that made TikTok a platform where the turning point to virality starts and happens. Charting the Origin of Tala Who would have thought a song that was released in January 2016 would make a comeback to become the Philippines’ 2020 pop culture anthem? Since the launch of Sarah Geronimo’s Tala, the song has been building up its momentum over the years. With its catchy lyrics and danceable choreography, it has always been a part of Filipino pop culture, especially in the LGBTIQ+ community. But come November 2019, the dance covers spread like wildfire until it saw the resurgence as the nation's newest dance craze. One of the earliest uploads of the song on TikTok is from user Glyds Soriano on November 26, 2019, which was basically a snippet from the original music video. Since then, TikTokers have been using the song for their own #talachallenge dance covers. Joining the challenge on December 27, 2019 , teen celebrity Vivoree also uploaded her own edit of the song which was eventually used by phenomenal star Maine Mendoza and commendable actor Arjo Atayde in the video that truly cemented Tala’s virality. To date, Maine and Arjo’s video remains as the top viewed content for the #talachallenge at 12.4M views. Tala - Sarah Geronimo officially became part of TikTok’s music library in January 2020. https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850 Creative Journeys that starts on TikTok For many creators in the Philippines and around the world, this online haven is TikTok. The community built on the platform is one that celebrates individuality, while embracing diversity. Its culture of inclusion has created an environment that welcomes everyone, regardless of race, gender or age. It truly is the platform for all. "TikTok will welcome you for who you are." says veteran Filipino actress, Gina Pareno, also known online as Lola Gets. She proves that age is just a number on TikTok. She is currently thriving as a content creator, with over 900k followers and counting. She started posting on the platform after seeing her granddaughter making TikTok videos. Since then, her posts have been able to bring so much happiness to fans and followers. [Gina’s Interview] Embed code: “Whatever your passion may be, there is a place for you on TikTok. On this platform, you can showcase your talents for everyone to see,” says creator Yanyan de Jesus. He encourages everyone to not be afraid to show themselves, and being authentic is a formula that worked for Yanyan. In turn, he is fully welcomed by the community with 9.5M followers. [Yanyan’s Interview] Embed code: On TikTok, you have a positive community that supports your passion and loves your authentic self. As viral Filipino creator, Zendee, says, “It [the TikTok community] is like a family who supports what you want to do in life...It is really a big family!” Zendee herself became known for her parodies, and her followers love her for the sassy singer that she is. [Zendee’s Interview] Embed code: This freedom to create has resulted in an influx of countless online trends, all of which started on TikTok. And it isn’t just the creators who make these viral. The entire community plays a part in it, too. “We wanted to celebrate the community and the creators who have made TikTok part of Filipino culture. For the rest of our users and creators, this is just the beginning. Your creative journey starts on TikTok,” says Castro. From the #talachallenge to #savagelove, when you ride TikTok trends and take on hashtag challenges, you contribute to making the next viral trend on the app, and beyond. Together, the TikTok community has made an impact on culture and society, here and abroad, through the trends, viral videos, and creative content that started on the platform. No matter what you have and who you are, TikTok welcomes you to join and share your creative ideas. Download TikTok today on your iOS and Android devices and start your TikTok moment with #itstartsonTikTok and #TikTokPhilippines. ### About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com. Media Inquiry Tiffany Diep Head of Communications for Vietnam, Philippines, and Emerging Marketing, SEA, TikTok tiff@bytedance.com Emerolf Felix Account Manager for TikTok, Fifth Gear emfelix@fifthgearph.com Resources: Campaign Video Regards, Fifth Gear OYO 105 Melbourne Suites 11 Sen. Gil Puyat Avenue Palanan, Makati City Visit our new website, fifthgearph.com! The information transmitted through this mail is intended solely for the person or entity to which it is addressed, and may contain confidential and/or privileged material. Any review, re-transmission, disclosure, dissemination, or the other use of, or taking of any action in reliance upon this information by persons or entities other than the intended recipient is prohibited. Please notify the sender immediately by e-mail if you have received this -mail by mistake and delete this e-mail from your system.

Posted at 9:06 PM  |  by #MisterMisis

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Wednesday, September 16, 2020



MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the platform has revolutionized content creation, laying the foundations for the rise of a new generation of creators that impacted pop culture and drove the country’s creative economy. “Everyone is a creator. Everyday, we create moments and shared experiences. These little moments are the ripples that are now making waves to our culture today. TikTok is a platform to capture, amplify, and magnify the unique and creative you,” says John Castro, User and Content Operations Manager, TikTok Philippines. Behind every viral video and top trend is a creator who brought a creation to life. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and viral songs climb to the top of music charts. TikTok is a platform that brings joy and enriches your life. TikTok’s content, creativity, and creator-centric model, places every TikToker on a level playing field. Everyone has a chance to go viral as seen in the case of Tala that made TikTok a platform where the turning point to virality starts and happens. Charting the Origin of Tala Who would have thought a song that was released in January 2016 would make a comeback to become the Philippines’ 2020 pop culture anthem? Since the launch of Sarah Geronimo’s Tala, the song has been building up its momentum over the years. With its catchy lyrics and danceable choreography, it has always been a part of Filipino pop culture, especially in the LGBTIQ+ community. But come November 2019, the dance covers spread like wildfire until it saw the resurgence as the nation's newest dance craze. One of the earliest uploads of the song on TikTok is from user Glyds Soriano on November 26, 2019, which was basically a snippet from the original music video. Since then, TikTokers have been using the song for their own #talachallenge dance covers. Joining the challenge on December 27, 2019 , teen celebrity Vivoree also uploaded her own edit of the song which was eventually used by phenomenal star Maine Mendoza and commendable actor Arjo Atayde in the video that truly cemented Tala’s virality. To date, Maine and Arjo’s video remains as the top viewed content for the #talachallenge at 12.4M views. Tala - Sarah Geronimo officially became part of TikTok’s music library in January 2020. https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850 Creative Journeys that starts on TikTok For many creators in the Philippines and around the world, this online haven is TikTok. The community built on the platform is one that celebrates individuality, while embracing diversity. Its culture of inclusion has created an environment that welcomes everyone, regardless of race, gender or age. It truly is the platform for all. "TikTok will welcome you for who you are." says veteran Filipino actress, Gina Pareno, also known online as Lola Gets. She proves that age is just a number on TikTok. She is currently thriving as a content creator, with over 900k followers and counting. She started posting on the platform after seeing her granddaughter making TikTok videos. Since then, her posts have been able to bring so much happiness to fans and followers. [Gina’s Interview] Embed code: “Whatever your passion may be, there is a place for you on TikTok. On this platform, you can showcase your talents for everyone to see,” says creator Yanyan de Jesus. He encourages everyone to not be afraid to show themselves, and being authentic is a formula that worked for Yanyan. In turn, he is fully welcomed by the community with 9.5M followers. [Yanyan’s Interview] Embed code: On TikTok, you have a positive community that supports your passion and loves your authentic self. As viral Filipino creator, Zendee, says, “It [the TikTok community] is like a family who supports what you want to do in life...It is really a big family!” Zendee herself became known for her parodies, and her followers love her for the sassy singer that she is. [Zendee’s Interview] Embed code: This freedom to create has resulted in an influx of countless online trends, all of which started on TikTok. And it isn’t just the creators who make these viral. The entire community plays a part in it, too. “We wanted to celebrate the community and the creators who have made TikTok part of Filipino culture. For the rest of our users and creators, this is just the beginning. Your creative journey starts on TikTok,” says Castro. From the #talachallenge to #savagelove, when you ride TikTok trends and take on hashtag challenges, you contribute to making the next viral trend on the app, and beyond. Together, the TikTok community has made an impact on culture and society, here and abroad, through the trends, viral videos, and creative content that started on the platform. No matter what you have and who you are, TikTok welcomes you to join and share your creative ideas. Download TikTok today on your iOS and Android devices and start your TikTok moment with #itstartsonTikTok and #TikTokPhilippines. ### About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

How and Why It Starts On Tiktok



MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the platform has revolutionized content creation, laying the foundations for the rise of a new generation of creators that impacted pop culture and drove the country’s creative economy. “Everyone is a creator. Everyday, we create moments and shared experiences. These little moments are the ripples that are now making waves to our culture today. TikTok is a platform to capture, amplify, and magnify the unique and creative you,” says John Castro, User and Content Operations Manager, TikTok Philippines. Behind every viral video and top trend is a creator who brought a creation to life. As an idea catches on, so too does its impact across borders, cultures, languages, and communities. What begins as seconds of authentic creativity often turns into much more: careers blossom, memes develop, hobbies flourish, communities coalesce, and viral songs climb to the top of music charts. TikTok is a platform that brings joy and enriches your life. TikTok’s content, creativity, and creator-centric model, places every TikToker on a level playing field. Everyone has a chance to go viral as seen in the case of Tala that made TikTok a platform where the turning point to virality starts and happens. Charting the Origin of Tala Who would have thought a song that was released in January 2016 would make a comeback to become the Philippines’ 2020 pop culture anthem? Since the launch of Sarah Geronimo’s Tala, the song has been building up its momentum over the years. With its catchy lyrics and danceable choreography, it has always been a part of Filipino pop culture, especially in the LGBTIQ+ community. But come November 2019, the dance covers spread like wildfire until it saw the resurgence as the nation's newest dance craze. One of the earliest uploads of the song on TikTok is from user Glyds Soriano on November 26, 2019, which was basically a snippet from the original music video. Since then, TikTokers have been using the song for their own #talachallenge dance covers. Joining the challenge on December 27, 2019 , teen celebrity Vivoree also uploaded her own edit of the song which was eventually used by phenomenal star Maine Mendoza and commendable actor Arjo Atayde in the video that truly cemented Tala’s virality. To date, Maine and Arjo’s video remains as the top viewed content for the #talachallenge at 12.4M views. Tala - Sarah Geronimo officially became part of TikTok’s music library in January 2020. https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850 Creative Journeys that starts on TikTok For many creators in the Philippines and around the world, this online haven is TikTok. The community built on the platform is one that celebrates individuality, while embracing diversity. Its culture of inclusion has created an environment that welcomes everyone, regardless of race, gender or age. It truly is the platform for all. "TikTok will welcome you for who you are." says veteran Filipino actress, Gina Pareno, also known online as Lola Gets. She proves that age is just a number on TikTok. She is currently thriving as a content creator, with over 900k followers and counting. She started posting on the platform after seeing her granddaughter making TikTok videos. Since then, her posts have been able to bring so much happiness to fans and followers. [Gina’s Interview] Embed code: “Whatever your passion may be, there is a place for you on TikTok. On this platform, you can showcase your talents for everyone to see,” says creator Yanyan de Jesus. He encourages everyone to not be afraid to show themselves, and being authentic is a formula that worked for Yanyan. In turn, he is fully welcomed by the community with 9.5M followers. [Yanyan’s Interview] Embed code: On TikTok, you have a positive community that supports your passion and loves your authentic self. As viral Filipino creator, Zendee, says, “It [the TikTok community] is like a family who supports what you want to do in life...It is really a big family!” Zendee herself became known for her parodies, and her followers love her for the sassy singer that she is. [Zendee’s Interview] Embed code: This freedom to create has resulted in an influx of countless online trends, all of which started on TikTok. And it isn’t just the creators who make these viral. The entire community plays a part in it, too. “We wanted to celebrate the community and the creators who have made TikTok part of Filipino culture. For the rest of our users and creators, this is just the beginning. Your creative journey starts on TikTok,” says Castro. From the #talachallenge to #savagelove, when you ride TikTok trends and take on hashtag challenges, you contribute to making the next viral trend on the app, and beyond. Together, the TikTok community has made an impact on culture and society, here and abroad, through the trends, viral videos, and creative content that started on the platform. No matter what you have and who you are, TikTok welcomes you to join and share your creative ideas. Download TikTok today on your iOS and Android devices and start your TikTok moment with #itstartsonTikTok and #TikTokPhilippines. ### About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

Posted at 3:10 AM  |  by #MisterMisis

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Tuesday, September 8, 2020


MANILA, SEPTEMBER 5, 2020 - Filipino pop culture has made its way to one of the world’s most influential online platforms with Original Pilipino Music (OPM) in TikTok’s top 10 viral trends in the Philippines.

Dance challenges using OPM garnered more than 1 billion views, led by #marikitdancechallenge with 964.6 million views.


https://www.tiktok.com/@blythe/video/6840740802818329858


#chinitagirl, #talachallenge and #Catriona were also among the most viewed dance challenges so far in 2020 with 329.7 million, 216 million and 125.8 million views, respectively.



#chinitagirl: https://www.tiktok.com/@dexiediaz_/video/6843259764181306625

#talachallenge: https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850


As the leading global short video platform, TikTok has one of the most active and engaging communities in the world. Its diverse content creators and viewers range from the girl- and boy-next-door to top celebrities not just in show business, but also in sports, among others. Such is its online reach and influence that much of today’s trends are deemed to start on TikTok.

Completing the top 10 trending hashtag challenges are:

·        #WipeItDown, 10.1B views

·        #howichange, 2.9B views

·        #Videoreply, 1.6B views

·        #TikTokU, 1.4B views

·        #Savagelove, 1.1B views

·        #pictureinpicture, 567.4M views

The top hashtag challenges comprise not just entertainment, but also educational and creative videos, reinforcing TikTok as a safe online environment for showcasing everyone’s individuality, creativity and passion.

###

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

OPM Hits Land in TOP 10 Viral Trends with more than 1 Billion Views


MANILA, SEPTEMBER 5, 2020 - Filipino pop culture has made its way to one of the world’s most influential online platforms with Original Pilipino Music (OPM) in TikTok’s top 10 viral trends in the Philippines.

Dance challenges using OPM garnered more than 1 billion views, led by #marikitdancechallenge with 964.6 million views.


https://www.tiktok.com/@blythe/video/6840740802818329858


#chinitagirl, #talachallenge and #Catriona were also among the most viewed dance challenges so far in 2020 with 329.7 million, 216 million and 125.8 million views, respectively.



#chinitagirl: https://www.tiktok.com/@dexiediaz_/video/6843259764181306625

#talachallenge: https://www.tiktok.com/@mainemendozaaa03/video/6778023462146542850


As the leading global short video platform, TikTok has one of the most active and engaging communities in the world. Its diverse content creators and viewers range from the girl- and boy-next-door to top celebrities not just in show business, but also in sports, among others. Such is its online reach and influence that much of today’s trends are deemed to start on TikTok.

Completing the top 10 trending hashtag challenges are:

·        #WipeItDown, 10.1B views

·        #howichange, 2.9B views

·        #Videoreply, 1.6B views

·        #TikTokU, 1.4B views

·        #Savagelove, 1.1B views

·        #pictureinpicture, 567.4M views

The top hashtag challenges comprise not just entertainment, but also educational and creative videos, reinforcing TikTok as a safe online environment for showcasing everyone’s individuality, creativity and passion.

###

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.

Posted at 5:21 PM  |  by #MisterMisis

0 comments :


Eventhough we are on General Community Quatantine (GCQ) I am still a bit scared to go out and do my errands. I always search for ways where I can do our shopping needs without going out as much as possible. Good thing we now have a lot of options online and Shopee is my go to whenever I need something. I am amazed that we can buy almost everything we need online one of which is powdered milk drinks like Lactum.

Mommies, here's a treat we can get as much as 25% on Lactum products this coming Shopee 9.9 sale, yes you read it right! I'll help you out, just click this link so you'll be able to browse and add to cart quickly. Check out this shop on Shopee! LACTUM OFFICIAL STORE

Oh you don't have the App yet? Don't worry, you can download it for free from App Store or Google Play or just click this link again https://shopee.ph/universal-link/?c=PRxBrandsPush&deep_and_deferred=1&utm_medium=PRxBrandsPush&smtt=9&pid=PRxBrandsPush&utm_source=PRxBrandsPush

It feels so good to shop at home without the worries and still be able to score great discounts. Hope you get to enjoy the Lactum deals on Shopee 9.9 Sale. 

Lactum Powdered Milk Joins Shopee 9.9 Super Shopping Day


Eventhough we are on General Community Quatantine (GCQ) I am still a bit scared to go out and do my errands. I always search for ways where I can do our shopping needs without going out as much as possible. Good thing we now have a lot of options online and Shopee is my go to whenever I need something. I am amazed that we can buy almost everything we need online one of which is powdered milk drinks like Lactum.

Mommies, here's a treat we can get as much as 25% on Lactum products this coming Shopee 9.9 sale, yes you read it right! I'll help you out, just click this link so you'll be able to browse and add to cart quickly. Check out this shop on Shopee! LACTUM OFFICIAL STORE

Oh you don't have the App yet? Don't worry, you can download it for free from App Store or Google Play or just click this link again https://shopee.ph/universal-link/?c=PRxBrandsPush&deep_and_deferred=1&utm_medium=PRxBrandsPush&smtt=9&pid=PRxBrandsPush&utm_source=PRxBrandsPush

It feels so good to shop at home without the worries and still be able to score great discounts. Hope you get to enjoy the Lactum deals on Shopee 9.9 Sale. 

Posted at 5:13 PM  |  by #MisterMisis

0 comments :

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