With Pepsodent, Brushing can be fun!

Brushing indeed can be fun!That's how Unilever says it with Pepsodent their Number 1 toothpaste brand. The company would like to strengthen their campaign on the brushing habits of the Filipino children through their Brushing Adventure campaign. The campaign would like to educate kids and their moms on proper brushing and doing it at least twice a day. Pepsodent would also like to teach them on how to make brushing fun rather than instill in them the fear of what could happen if the kids would not do the brushing.

To officially launch the campaign, students from Rafael Palma Elementary School were invited by Pepsodent and their partners FDI World Dental Federation, and the Philippine Dental Association (PDA) to a fun filled day and activities together with their teachers and parents and Unilever employees. Kids were very focused and enjoyed watching the Pepsodent Brushing Adventure Musical Play. In line with this, Pepsodent would like to stress the needs for the children to learn about dental health at an early age. Starting young and being guided by their families this could actually turn into a good habit for the young ones. Based on PDA President Dr. Fernando Fernandez, 8 out of 10 5-year old Filipino kids have cavities and one of the highest cavity incidence levels in the world. "Brushing with fluoride toothpaste twice a day can cut cavities by up to 50% in children, compared with just brushing once," says Dr. Fernandez.

The Brand Manager for Pepsodent, Gem Laforteza said that the campaign was inspired by parents who often struggle to get their kids to brush. Mothers play an important role because they are the ones who is primary there during the growing up years of their kids so their involvement in the development of a healthy brushing habit is essential to ensuring the dental and overall health of their kids. "Through Unilever's Pepsodent Brushing Adventure Campaign, we want to turn brushing, a potentially boring activity, into a moment of fun, adventure and learning. This will help moms nurture the habit of day and night brushing, which is crucial to overall health."

So what are you waiting for? Get the whole family to love brushing by making it a fun adventure! Visit the Pepsodent Philippines Facebook page at Pepsodent Philippines and receive downloadable activities only from Pepsodent.